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About us

Company history

Holger und Ingo Legler founded the Handelshaus Legler in Delmenhorst in 1988. At the time they concentrated on importing and selling promotional items and gifts made of wood. In 1995 the two company founders shifted their focus onto wooden toys and constantly extended their range of products to also include decoration items and gifts, for example. What started more than 20 years ago is now a successful company with operations throughout Europe. Our range currently features around 3,000 articles including more than 500 new developments every year and a number of product developments designed by us and sold under our own brand name "small foot design".

1988 Brothers Holger and Ingo Legler found the trading firm Legler OHG.
1995 The company headquarters in Achimer Strasse in Delmenhorst, Germany is opened. Around 10 employees are working for the company.
1999 The company premises is expanded to include a building for the sales and trade exhibition departments.
2000 Additional markets all across Europe are gained: England and France are followed by Italy, Spain, Switzerland, Scandinavia, Poland, Austria, the Czech Republic, Denmark, Ireland, and Portugal follow that same year. Foreign language teams in our internal sales department guarantee first-class service in each country's language.
2002 A brand is born! small foot is the brand for wooden toys from Legler, and stands for the idea of bringing a smile to children's faces every day! The foot in the logo comes from the real footprint of a Legler child!
2004 At the location in Delmenhorse, a collection office with a showroom opens in Brendelweg.
2005 Legler continues to grow! With yet another building in Twistringerstrasse in Delmenhorst, the warehouse capacity is expanded considerably in order to be able to offer customers a comprehensive assortment.
2008 Legler goes online! The online shop offers customers comprehensive language- and country-specific ordering and service functions.
2012 The Italian subsidiary "Legler Italia s.r.l." is founded.
2012 With the transition to completely climate-neutral shipping with DHL ("GoGreen"), Legler takes another step towards sustainability. 25 tons of CO2 are saved annually.
2013 Timo Sommer joins Holger and Ingo Legler as a third managing director of Legler OHG, which now employs 176 employees.
2013 Products in the licenced designs from Knight Rusty, Paddington Bear and Shaun the Sheep are added to the Legler assortment.
März 2014 Legler joins the international association of toy distributors and becomes a Vedes partner.
2014 Themes and content relevant to target groups are now being shared on all relevant social media channels such as Facebook, and later also on Instagram and YouTube, which strengthens the profile of the small foot brand.
2014 Licence growth: In addition to toys in the licenced design of Peanuts with Charlie Brown and his dog Snoopy, "Our Little Sandman" with baby and infant products moves in with Legler.
2014 Legler cooperations with idee+spiel and intensifies their customer service with field sales representatives (2015).
2015 The Very Hungry Caterpillar munches his way through our assortment as the new TOP product licence! The most popular caterpillar in the world from the well-known children's book by Eric Carle is exclusively available from Legler in the form of learning and motor activity toys, rocking animals or just for cuddling.
2016 Spielgut: Legler is distinguished! The small foot product "Little Bells Rattle" receives the coveted Spielgut award. More awards will follow all the way through to 2019, including for the products "Emergency Doctor Kit", "Snack Kit", and "Skateboard Swing".
2016 Ready for on-the-go shopping! The Legler online shop becomes compatible for mobile devices and offers customers even more comprehensive service.
2016 With the music and noise products from the "Sound" product line, the first product group with its mutually enhancing and uniformly designed toys moves in with Legler. Many more product groups will join them in the coming years, such as "Move it!", "Educate", "Lotta, Lex & Ludwig" (in 2017), "Jungle" (in 2018) and "Active", "Space", and "Fresh" (in 2019).
2016 With the music and noise products from the "Sound" product line, the first product group with its mutually enhancing and uniformly designed toys moves in with Legler. Many more product groups will join them in the coming years, such as "Move it!", "Educate", "Lotta, Lex & Ludwig" (in 2017), "Jungle" (in 2018) and "Active", "Space", and "Fresh" (in 2019).
2016 In Italy, sales representatives start assisting customers on-site in addition to our telephone service by the Legler internal sales team.
November 2017 Legler receives FSC® certification, taking yet another step towards sustainability.
2017 With select products from the Lotta, Lex & Ludwig series, Legler brings the first TÜV-certified wooden baby toys to the entire German market.
Mai 2017 Strong emphasis with a new packaging design! In elaborately and informatively designed packaging, small foot products shine with a uniform appearance on the shelf and at the point of sale!
2017 The launch of the new product group "small foot world" brings a breath of fresh air to the Legler assortment with its expandable and mutually compatible play and experience worlds.
2017 The company's own photovoltaic solar panels go into operation - they provide all the company's energy needs.
Juni 2017 ICTI Certificate for Legler! With its participation in the ICTI program, Legler gets involved with the adherence to ethical standards and sustainability standards in the global delivery chain of the toy industry.
2017 Sesame Street as a strong new product licence! Exclusive top-sellers such as pull-along toys, puzzles, and motor activity and role-playing products in Sesame Street designs bring Ernie, Bert, and their friends into the Legler assortment!
März 2018 As of 1 March 2018, Timo Sommer leaves his position as shareholder and managing director, and hands over company leadership of Legler OHG small foot company to André Eichinger.
2018 The small foot brand goes online with its own website! You can now find small foot products and knowledge about wooden toys online at www.small-foot.de.
2018 Woodfriends is added to the Legler assortment as a premium brand.
Juni 2018 Exclusively at Legler! The animal figurines from Animal Planet expand the Legler assortment as the perfect addition in the realm of toy farmsa nd riding stalls.
Januar 2018 A quantum leap at the Spielwarenmesse in Oldenburg! Legler presents itself with a new exhibition stand a cumulative quality campaign in Nuremberg across 250 square meters!
2018 30 years of Legler! With lots of dedication, a love for the wood - a product of nature, a comprehensive quality and safety policy, high-quality service, and consistent focus on commercial customers, Legler has become one of the largest manufacturers of wooden toys in Germany over the past 30 years.
2019 The Legler catalogue is growing! Four compact theme catalogues for industry-relevant events and themes such as Trends, Easter & Outdoor, Start of School & Holidays as well as Advent & Christmas now accompany the main catalogue throughout the year.
2019 The American subsidiary "Legler USA Inc." is founded.
2019 A new modular shelf tray concept makes a strong appearance at the point of sale for the small foot brand!
2019 Nominated! The Lawn Mower Baby Walker is nominated for the 2019 ToyAward at the Spielwarenmesse toy fair in Nuremberg, and makes it among the top three amidst 800 submissions in the category "Baby & Infant 0-3 Years".
2019 For the first time, Legler takes part in the Toy Fair New York international trade exhibition with their own exhibition stand.
2019 In addition to the in-house sales team, Legler teams up with well-known commercial representatives for toys in Germany and Austria.

Workforce development

The number of employees has also grown continuously with the size of our company. In 1995 the Handelshaus Legler had a workforce of ten, and now employs more than 170 men and women who are committed to ensuring the quality of our products and providing outstanding customer service with their knowledge and experience.

Locations

Next to the company headquarter at the street Achimer Straße in Delmenhorst, the range is placed in several high-bay storages. The goods can also be picked up by yourself at the street Achimer Straße 6.

Social projects

Project involvement

To promote the health and enjoyment of nature of our employees we have been cooperating with the Gesundheitskasse AOK as part of their "Cycle to work" campaign since 2010. Fruit baskets every week and support for joint fitness activities underline this commitment.

From graduates to committed trainees - development potential is recognised and incentives taken seriously! Individual and prompt implementation of financial and time-related support is appreciated by all employees.

The company shareholders Holger and Ingo Legler as well as Timo Sommer have been focusing on sustainability and social commitment for many years and personally mentor the many projects.

Doctors without Borders

Ärzte ohne Grenzen - Partner Company

Médicins Sans Frontières (MSF) provides emergency medical assistance in crisis and war zones and after natural disasters worldwide.

The international organization helps quickly, efficiently and unbureaucratically - without asking for origin, religion or political beliefs of affected people. MSF is currently active in more than 60 countries worldwide. They have been awarded with the Nobel Peace Prize in 1999.

For more than 10 years we are supporting MSF by monetary means. You may also help and donate!

More info at: www.msf.org

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