The entrepreneur Philip Rosenthal once said, "He who stops improving has already stopped being good." In the spirit of this quote, there have been things happening behind the scenes of the toy manufacturer Legler. Since the start of the new year, the company has made the sweeping decision to re-brand itself and boost the brand awareness of small foot even further.
It's not always easy to be self-critical, but it's necessary and paves the way for ongoing further development. In past interactions with our customers and business partners, we've determined that the coexistence of our trade brand Legler and the product brand small foot can be confusing. To address this, we are eliminating the coexistence of the two brands and transforming Legler into small foot. This will be seen for the first time at the 2023 Spielwarenmesse toy trade fair in Nuremberg, which is finally opening its doors again after a two-year COVID-related break.
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